Materi MJP 220

ch01 - definingmarketing in the 21st century
ch02 - developing marketing strategies and plans
ch03 - collecting information and forecasting demand
ch04 - conducting marketing research and forecasting demand
ch05 - Analyzing consumer markets 
ch07 - identifying market segments and targets
ch09 - creating brand equity
ch11 - Competitive Dinamics
ch12 - setting product strategy
ch13 - designing and managing services
ch14 - developing pricing strategies and programs
ch17 - designing and integrating marketing communications (pdf)
ch18 - managing mass communications


MID MJP (fr Pak Mulyadi)
untuk kelas MJP 220, B dan G.

download--> soal mid


jawaban harus dikumpulkan/diserahkan kembali kepada bapak paling lambat hari Rabu 24 Juni 2015 pukul 10.30 di ruang SPI


materi setelah mid:

makalah kelompok (bahan tugas individu)

materi ke 1, kelompok 3
materi ke 2, kelompok 1
materi ke 3. kelompok 4
materi ke 4, kelompok 2